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Google In Trouble: 'Ad Auction' Tool That Threatened Google 8 Yrs Ago Back To Haunt? Antitrust Trial
Posted
September 12, 2024
Views
195
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2
Engagement
1.03%
September 12, 2024
195
2
1.03%
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3:55Now PlayingEight years ago, Google faced disruption from header bidding, a programmatic technology allowing publishers to offer ad inventory to multiple demand partners, increasing revenue and bypassing Google’s fees. In response, Google introduced Open Bidding in 2019, integrating header bidding features while retaining control. This move triggered regulatory scrutiny, leading to a massive antitrust lawsuit accusing Google of stifling competition and innovation. The outcome could reshape the online advertising market. Watch the video for more.
#google #googleantitrusttrail #antitrusttrail #googlead #headerbidding #latestnews #englishnews #mrnoriginals #mirrornoworiginals
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