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Beyond The Headline | Theatre Ads: Boosting Revenue, Testing Patience | Popcorn Gone Before Start
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February 19, 2025
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29:57Now PlayingIn this episode of Beyond The Headline, anchor Sneha Koshy delves into a district consumer court's ruling in Bengaluru against theatre chain PVR-Inox for allegedly 'wasting' viewers' time with lengthy advertisements before a movie starts. The case was sparked by a complaint from a viewer who claimed PVR continued showing ads and trailers for 30 minutes beyond the scheduled film start time. A panel of experts has joined Sneha Koshy to discuss this in detail.
I sued PVR because I left in middle of work to get tickets for a movie, I had scheduled a meeting after the movie, I missed the meeting because of ads during films: Adv Abhishek MR, Complainant.
Ex PVR National Marketing head, Girish Wankhede, says, court's verdict is welcome, on screening ads is affiliated with off screen ads, it's purely business for them but wastage of time for consumers.
Watch the full discussion to know more and follow Mirror Now for the latest updates.
#beyondtheheadline #pvt #tickets #advertisement #rates #fares #snehakoshy #englishnews #mirrornow
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