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Why Ukraine Is Targeting Wildberries: The Strategic Importance Of Russia's E-Commerce Giant
Posted
August 2, 2026
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2,455
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August 2, 2026
2,455
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3:57Now PlayingUkraine has intensified its drone campaign against Wildberries, Russia's largest online retailer, striking more than a dozen warehouses and logistics hubs since mid-July. Kyiv says the attacks are aimed at disrupting infrastructure that supports Russia's war effort, while Wildberries founder Tatyana Kim has condemned the strikes as attacks on civilian economic facilities. The company, which controls nearly half of Russia's online retail market, has reported major disruptions to its distribution network, with analysts estimating billions of dollars in losses. The strikes mark a significant shift in Ukraine's strategy, targeting economic and logistics infrastructure deep inside Russia rather than traditional military sites.
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