The Coffee Brand Beloved by Domestic Extremists
February 8, 2021
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6:30Now PlayingThe Coffee Brand Beloved by Domestic Extremists
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Black Rifle is, at heart, a coffee company. But unlike the vast majority of coffee companies, it markets its beans with a highly militaristic branding that leans on gun-heavy, special-ops themed photoshoots with goofy product placement. Of course, guns and coffee don’t really have a lot in common. A shooting range session might leave you amped like back-to-back espressos, but that’s about it. One is a liquid and the other is a gun. You drink one, and you fire bullets at over 1,000 miles an hour out of the other. They aren’t even strange bedfellows—they are two separate things that Black Rifle Coffee Company has smashed together.
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