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Inside the $4 Billion Industry Built on America’s School Shooting Epidemic

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November 19, 2025

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Documentary filmmakers Jessica Dimmock and Zackary Canepari examine a troubling new market that's emerged in the US.

The entrepreneurs who are part of the booming school safety industry face a cruel irony: they are dependent on the uniquely American epidemic of school shootings.

“Every time there is a shooting, we see an uptick in business,” says one, featured in the new HBO documentary Thoughts and Prayers, who sells bulletproof wall art and skateboards. “Every time there is a tragedy, it economically benefits my family. That’s not what I wanted. We could be a $300 million company by the time this documentary airs.”

There are, as the documentary shows, bulletproof desks that can double as shields, blackout shutters to block visibility into classrooms, and video game simulations that test how teachers respond to a fake threat of a school shooter. The school safety industry has become an estimated $4 billion juggernaut, aided in part by a $1 billion infusion from Congress in 2022 to support mental health services and infrastructure upgrades, instead of meaningful gun reform.

Read Julianne McShane's full Q&A with the filmmakers here:

#thoughtsandprayers #documentary #guns

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Guests & Subjects Covered

Mother Jones DocumentaryJessica DimmockZackary CanepariUS TheRead Julianne McShane's

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Inside the $4 Billion Industry Built on America’s School Shooting Epidemic · Mother Jones · Sentinel