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Why pet influencers are increasing in popularity

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April 28, 2025

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YouTube Description

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With 3.5 million accounts globally dedicated to pet content, “petfluencers” are showcasing how to care for exotic animals and those with special needs. NBC News’ Vicky Nguyen reports on the high earning potential of this niche business, and how the content creators say their passion is about more than the money.

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