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What’s next for American Eagle after 'great jeans' campaign sparks backlash
Posted
July 30, 2025
Views
40,472
Likes
237
Comments
789
Engagement
2.54%
July 30, 2025
40,472
237
789
2.54%
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5:23Now PlayingThe American Eagle’s “great jeans” advertising campaign with actor Sydney Sweeney facing online backlash and drawing accusations of racial undertones in its messaging. Integrated marketing expert Cheryl Overton talks about how the company should respond and what their intention could have been with the campaign.
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