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Alcohol brands struggle to adapt as more Americans cut back on drinking
Posted
July 24, 2026
Views
55,989
Likes
699
Comments
698
Engagement
2.50%
July 24, 2026
55,989
699
698
2.50%
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4:20Now PlayingRyan Reynolds’ Portland gin distillery – once advertised as “Disneyland for adults” – just poured its last drink. It comes as booze brands struggle to adapt with barely half of Americans saying they consume alcohol, a record low. NBC News’ Camila Bernal reports.
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