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Teenage boys are obsessing over luxury colognes in a new trend known as ‘smellmaxxing’
Posted
August 7, 2026
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August 7, 2026
3,395
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3:35Now PlayingFor some teen boys’ back-to-school shopping, a new item has been added to the list: cologne. The social media trend known as ‘smellmaxxing’ has young boys layering different scents and spending hundreds of dollars on luxury bottles. NBC News’ Valerie Castro takes a look at the growing trend.
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