January 3, 2017
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1:48Now PlayingA-list celebrities and athletes like Lindsay Lohan, Justin Bieber and Floyd Mayweather, Jr. are all warming up to cryotherapy, a new treatment that invites you to spend up to three minutes in a chamber cooled to 292 degrees below zero. The regimen promises a healthy boost to your metabolism, reduced inflammation and increased energy levels. Are you ready to freeze your way to skinny?
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From 'NYC’s hottest new beauty trend is literally freezing yourself'
It’s 6 o’clock on a recent Tuesday night, and Steven Evans, 38, a dapper British investment banker clad in an open robe, gray Tommy Hilfiger briefs, midcalf tube socks and wooden-soled clogs, stands in a sterile Midtown waiting room. He fidgets alongside his pal, a nervous-looking Alex Silver, 39, until their names are called and they’re led into a closet-size room.
Within seconds, Evans’ screams can be heard through the closed door.
It may sound like a torture chamber, but KryoLife is actually a spa catering to the latest beauty trend overtaking Manhattan: cryotherapy.
During the three-minute sessions, clients are placed in a 6-foot-tall tubular machine pumping out air hovering between an icy minus 184 and minus 292 degrees Fahrenheit. It’s the treatment du jour for people who want to boost their metabolism, loosen their muscles, flatten their stomachs, reduce cellulite and allegedly burn up to 800 calories without moving a muscle.
As hot as cryotherapy is, the notion of extreme cold being good for your health isn’t new. Hippocrates wrote about the pain-relieving benefits of ice thousands of years ago, and athletes have long been using ice baths to reduce swelling and increase performance.
But in recent months, whole-body cryotherapy — which was developed in Japan in 1978 to treat arthritis — has exploded thanks to celebrities such as Lindsay Lohan, Derek Hough and Mandy Moore, who’ve been Instagramming their sci-fi-looking treatment pics. Makeup maven Bobbi Brown, Yoko Ono and Daniel Craig are devotees, and the New York Knicks have two cryo-saunas installed in Madison Square Garden. Soccer player Cristiano Ronaldo is such a fan, he bought his own $50,000 device.
“If Demi Moore does it, it’s good enough for me,” says Sarah, a 38-year-old lawyer, who asked that her last name not be used for professional reasons. She’s spent more than $1,000 visiting KryoLife 15 times in the past three months.
Since opening the city’s first stand-alone cryotherapy center on 57th Street in November 2013, Fryben’s seen her clients, whom she describes as “open-minded . . . usually with greater-than-average income,” jump from 10 per day to 70.
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One 180-second-long treatment costs $90, a five-minute cryofacial $45. Business is firing up so quickly that Fryben, 40, and her partner are opening a second location in Flatiron this October, complete with a cryochamber, a multi-person room filled with ice and cold air.
According to Fryben, 30 percent of KryoLife’s clients come in solely for the beauty benefits.
Brittany Byrd, 21, one of LiLo’s close friends and a fellow cryotherapy aficionado, says the “Mean Girls” star does it “as much as she can. She’s a maniac!”
Nutritionist Tricia Williams is so devoted to her thrice-a-week freezing habit that she says she felt like she had “lost my bionic power” during a recent two-week stay in the Hamptons sans cryosauna.
Experts warn, though, that cryotherapy isn’t a miracle worker.
“The cooling of the body has an anti-inflammatory benefit,” says Park Avenue plastic surgeon Dr. Steven Levine. “But cryotherapy as you’re talking about it, is akin to a medical fad,” he says, pointing fingers at the industry’s claims that a person can burn hundreds of calories during one speedy session.
“If there was a way to burn 800 calories in three minutes, it would be a whole lot more popular than it is,” says Levine, “and a whole lot more than the $90 that they’re charging for it.”
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