April 14, 2023
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1:04Now PlayingOn Friday’s “CNN This Morning,” co-host Don Lemon dismissed the brewing controversy around Bud Light using transgender influencer Dylan Mulvaney to promote its beer as “crazy” and “ridiculous.”
“Backlash, boycotts, support for beer company Bud Light after they launched a new ad campaign featuring transgender activist and influencer Dylan Mulvaney,” Lemon explained.
After playing a social media video of Mulvaney touting Bud Light cans with the influencer’s face on them, Lemon derided critics: “So the buzzword ‘woke’ was once again brought into the mix, with people posting videos of them dumping out beer, calling for a boycott.”
However, he noted, “Despite all of this, an expert tells CNN that once the social media backlash blows over, the long-term benefits of the company taking a cultural stand like this may be more impactful.”
Turning to CNN business and politics correspondent Vanessa Yurkevich, Lemon remarked, “Look, I think it’s crazy, but I want you to walk this — walk us through this.”
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