Bud Light distributors no longer expect sales to recover from Dylan Mulvaney disaster
July 31, 2023
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0:39Now PlayingBud Light distributors no longer expect sales to recover from Dylan Mulvaney disaster
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as posted by the channelMany Anheuser-Busch distributors say they are resigned to their painful Bud Light losses — and that they have given up on luring back disaffected customers following the Dylan Mulvaney fiasco, The Post has learned.
After four months of hiring freezes and layoffs — with some beer truck drivers getting heckled and harassed even as Bud Light sales have dropped by more than 25% — Anheuser-Busch wholesalers have accepted that they have lost a chunk of their customers for good — and need to focus on a new crop of drinkers.
“Consumers have made a choice,” said an executive at a Texas-based beer distributor who did not want to be identified. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.”
Sales of other Anheuser-Busch beers including Budweiser, Michelob Ultra and Busch Light also have been in decline since Bud Light’s marketing tie-up with transgender influencer Mulvaney.
What’s more, those lost customers have likely found that Bud Light’s competitors, including Coors Light and Miller Lite, “are a very similar product.” Winning the beer wars comes down to “whoever is best at marketing,” the executive said.
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