September 20, 2023
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Adidas’ top executive doesn’t believe Kanye West “meant what he said” about Jews, adding that the rapper who goes by the name “Ye” is “one of the most creative people in the world” and isn’t a “bad person.”
Bjørn Gulden, the 58-year-old CEO of the German-based apparel giant, lamented that it was “very unfortunate” that the multinational brand was forced to cut ties with Ye and discontinue their Yeezy partnership in the wake of his antisemitic comments last year.
“Very unfortunate, because I don’t think he meant what he said, and I don’t think he’s a bad person. It just came across that way,” Gulden told the “In Good Company” podcast last week.
Read more at
#kanyewest #adidas #bjørngulden
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