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I’m NYC’s ‘sample sale bestie’ helping fashionistas get Gucci, Prada for 90% off

Posted

November 14, 2023

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Tita Loyek doesn’t wait until Black Friday to score deals on discounted designer goodies. NY Post reporter Asia Grace shares this story.

For the SoHo-living sample sales influencer, every day’s a shopping holiday.

As the jingle bells of cash registers chime, the haute millennial saves up to 90% off on luxe finds — like a pair of $2,000 Jimmy Choo pumps for $200 or a $4,990 Oscar De La Renta velvet and tulle mini dress for a measly $550 — and the merry little “slay” she yells upon finding a pair of Prada sandals for less than half their worth makes spirits bright.

And the brunette bargainista isn’t just snapping up all the stellar steals for herself. Unlike a tony personal shopper that costs a pretty penny, she’s instead created a members-only group with insider tips for quite the steal: free.

Since her inaugural sample sale at Cult Gaia in June, during which she snagged a $3,000 feathery frock for $300, Loyek has virally shared her pennywise purchasing prowess with over 2,000 NYC high-fashion fanatics online — including me.

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#fashion #samplesales

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Guests & Subjects Covered

Tita LoyekBlack FridayNY PostAsia GraceJimmy ChooOscar De La RentaCult GaiaThe New York Post

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