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Temu’s $21M Super Bowl ad blitz raises eyebrows — inside the site marred with scam allegations
Posted
February 19, 2024
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4:28Now PlayingTaylor Swift’s Super Bowl-winning beau Travis Kelce may have secured the Lombardi Trophy Sunday, but Temu scored the ultimate touchdown — making it the “Anti-Hero” of the night to skeptics. NY Post Reporter Asia Grace shares this story.
Reminiscent of the Pied Piper, the Chinese e-commerce giant drove hordes of the big game’s 123.4 million viewers to its site with its buzzy “Shop Like a Billionaire” jingle.
However, dissenters online feared that the ditty — which accompanied glitzy animations of shoppers snapping up everyday must-haves on the app for as low as 99 cents — merely masked a dark history of privacy and product complaints from a company with Chinese Communist Party ties.
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#temu #superbowlads #superbowl2024
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