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Women have been ‘looksmaxxing’ for decades, Gen Z men are just catching up #shorts

Posted

April 6, 2026

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Gen Z boys are obsessing over their skin, their jawlines and their bodies in a new trend called “looksmaxxing.” NY Post columnist Rikki Schlott shares this story.

These young men swap tips and scrutinize themselves in the mirror, going to extreme and sometimes harmful lengths to improve their appearances. They’ve baffled the internet and the media, but there’s absolutely nothing surprising about the rise of looksmaxxing.

Young men are simply following in the footsteps of their female peers, who have long been convinced by the same sources that they are not good enough as they are and must do everything and anything to improve their appearance.

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Gen ZNY PostRikki SchlottThe New York PostNew YorkPod Force OneMIranda DevineNY POSTcast

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Women have been ‘looksmaxxing’ for decades, Gen Z men are just catching up #shorts · New York Post · Sentinel