Faded Froot Loops and Dull Doritos: Is Big Food Losing the War on Dyes?

The summer, some of the biggest food companies in America have announced that they plan to stop using artificial food dyes. It’s a move that would transform the look of some of the best known brands.

Julie Creswell, who covers the food industry, explains how the health secretary, Robert F. Kennedy Jr., got the food industry to commit to a change that it has resisted for years — and that could be bad for business.

GuestJulie Creswell () , a business reporter covering the food industry for The New York Times.

Background reading:

• How might JellO look and taste when artificial dyes are removed () ?

• Mr. Kennedy’s battle against food dyes hit a roadblock () M&M’s.

For more information on today’s episode, visit nytimes.com/thedaily () . Transcripts of each episode will be made available by the next workday.

Photo: Joe Raedle/Getty Images

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