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Expert: Consumers don't want 'bizarre' new car subscriptions | On Balance
Posted
September 7, 2023
Views
774
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13
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6
Engagement
2.45%
September 7, 2023
774
13
6
2.45%
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3:34Now PlayingAutomakers are embracing a new business model that requires paid subscriptions to unlock options such as enhanced navigation and hands-free driving. Tom Maoli, CEO and dealer principal of six New Jersey car dealerships, tells “On Balance” host Leland Vittert it is an interesting concept, saying, "Everybody is trying to be Apple, but the reality is ... the consumer only has so much bandwidth ... they aren't buying into it ... and most of them don't want it."
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#Autos #Subscriptions #Business
"On Balance with Leland Vittert" takes a critical look at some of the day's hottest subjects. Weekdays at 7p/6C. #OnBalance
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