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How will Southwest's new bag policy affect brand loyalty? | Morning in America
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May 28, 2025
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May 28, 2025
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3:57Now PlayingStarting Wednesday, Southwest Airlines will end its decades-long policy of free checked bags and will now require customers to pay for luggage. Travel journalist Francesca Page says the change may encourage smarter packing and cause more travelers to drive instead of fly. She says it could particularly deter families with children, who typically travel with more baggage.
#SouthwestAirlines #Travel #CheckedBags
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