March 20, 2026
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2:38Now PlayingA Variety report says Netflix is sitting on $10 million worth of Meghan Markle’s “As Ever” lifestyle brand products — and the public isn’t buying.
Royal expert Kinsey Scofield calls the venture a vanity project gone wrong, breaking down how the Netflix deal reportedly unraveled: no QR codes during the show, products unavailable at launch, and Markle allegedly walking out of strategy Zoom calls over disagreements.
From rollout missteps to a $64 candle critics say missed the mark, what went wrong with the Sussex brand strategy?
Kinsey Schofield is a Los Angeles-based royal commentator and journalist. @KinseySchofieldUnfiltered
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