June 22, 2026
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6:09Now Playing#SBF #ElizabethHolmes #CorporateFraud #HypeMachine #TheScoop
At what point does a media institution become completely complicit in a multibillion-dollar crime? In this video, The Scoop host Paula Froelich and branding expert Aliza Licht look at how the media's obsession with hype over fact-checking actively protected fraudsters. They look back at Sam Bankman-Fried making the Forbes 30 Under 30 list while actively running a financial scam, and how Elizabeth Holmes used the credibility of billionaires to build an empire on a dream that didn't work. It's time to talk about how the PR machine replaces critical thinking.
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Aliza’s Book, “On Brand”[]()
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