February 28, 2025
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1:54Now PlayingIndia’s craft beverage industry is on the rise, with brands redefining the way the country drinks. Specialty coffee, kombucha, and premium mixers are no longer just niche products—they’re part of a larger shift toward quality and innovation. As global trends in artisanal drinks take hold, Indian consumers are becoming more curious and willing to experiment. But building a brand in this space comes with unique challenges.
In this episode, Nikhil Kamath sits down with Rahul Reddy (Subko), Matt Chitharanjan (Blue Tokai), Aneesh Bhasin (Svami), and Adithya Kidambi (Mossant) to explore the challenges and opportunities in India’s evolving beverage space.
From sourcing the best beans to disrupting the beverage industry, they break down the art of brand-building, competition in this industry, and what lies next for craft beverages in India.
#NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas
#MattChitharanjan Co-founder of Blue Tokai
#AdithyaKidambi Co-founder of Mossant Fermentary
#AneeshBhasin Co-founder of Svami
#RahulReddy Co-founder of Subko Coffee
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