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Everyone & no one can be a Finance Bro | It's Been A Minute

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January 23, 2026

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He's mysterious and aspirational, but is he even real? Or is he just a reflection of all of our society?

The ‘finance bro’ has become a pretty ubiquitous figure in the American zeitgeist. From American Psycho and Mad Men to the tech bros of Silicon Valley, he’s taken many forms. And these days he has flipped genders in the hit HBO series Industry. But what makes the finance bro mythology so compelling? And why do we sign up to watch him again and again?

To find out, Brittany is joined by chief correspondent at Business Insider and host of Channels, Peter Kafka () and Roxana Hadadi () , TV critic for Vulture and New York Magazine.

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From American PsychoMad MenSilicon ValleyIndustry ButBusiness InsiderChannels Peter KafkaRoxana HadadiFollow Brittany Luse

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