'How to Change' is a behavioral economist's guide to habit formation | NPR's Book of the Day
January 23, 2025
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11:56Now Playing'How to Change' is a behavioral economist's guide to habit formation | NPR's Book of the Day
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as posted by the channelThe beginning of a new year often represents a clean slate for people hoping to make a change. But by this point in January, many have let go of their resolutions. It can be difficult to make goals stick, especially when they require actions that aren't inherently rewarding. Katy Milkman, a behavioral economist at the University of Pennsylvania, has spent her career researching what it takes to achieve our goals. Her 2021 book How to Change: The Science of Getting from Where You Are to Where You Want to Be, offers research-backed strategies to help new habits stick. In today's episode, Milkman speaks with Here & Now's Jane Clayson about some of those strategies, like combining tasks with temptation. Then, listeners share their New Year's resolution wins.
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