What happened to all the vegans? | It's Been A Minute

Is veganism in its flop era?

There was a time when veganism or plantbased food seemed to be in ascendencyfrom the early 2010s when Beyoncé adopted a plantbased diet to its height in 2020, when the retail market for plantbased meat made over a billion dollars in sales. And then… things started getting a little more… meaty. From proteinmaxxing to the new food pyramid, the culture seems to have shifted. But what does the plantbased food flop era say about our culture, how we think about our food, and how we feel about our future? Special guest host Danielle Kurtzleben () , NPR political correspondent, discusses with writer Rachel Sugar () , who wrote a piece () on the boom and bust of veganism for New York Magazine, and Mark Bittman () , longtime food journalist and former New York Times columnist who has written about veganism since the early 2010s.

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