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Why are Mormons popular right now? | It's Been A Minute

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December 22, 2025

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Why are Mormons so popular, you ask? Because it's part of their faith.

From Hulu's The Secret Lives of Mormon Wives to your favorite homemaking TikTok influencers, the women of the Church of Latter Day Saints have been gaining massive audiences for over a decade. Brittany is joined by Jana Riess () , senior columnist at Religious News Service and author of The Next MormonsHow Millennials are Changing the LDS Church () to discuss how Mormon culture provides some of TikTok's most powerful influencers with heavenly tools for viral success.

This episode originally aired on November 12, 2024.

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Mormon WivesLatter Day SaintsJana RiessReligious News ServiceLDS ChurchFollow Brittany LuseNPRs Pod ClubNPR Privacy Policy

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Why are Mormons popular right now? | It's Been A Minute · NPR Podcasts · Sentinel