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How I Built This: Sara Blakely, CEO of Spanx

Posted

September 14, 2016

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At 27, Sara Blakely was selling fax machines and desperate to reinvent her life. So she came up with Spanx — hosiery that eliminates panty lines — and set to work building her business.

During the seven years Blakely sold fax machines door-to-door, she faced a lot of rejection. This is how she dealt with it, and what kept her going.

**Hear more stories about innovators, entrepreneurs, idealists, and the stories behind the movements they built as told to Guy Raz, host of the new NPR podcast 'How I Built This.' Find it here

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How I Built ThisSara BlakelyGuy RazI Built This' Find

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How I Built This: Sara Blakely, CEO of Spanx · Npr · Sentinel