Daniela Corrente On Shopping Debt-Free | How I Built This with Guy Raz | NPR

When Daniela Corrente founded Reel, she wanted to shift how we approach shopping. Her company is a platform that helps folks avoid going into debt for big purchases by focusing on incremental, recurring saving.

So how is the platform doing in a year when the economy is in rough shape, and shoppers are more conscious of where their money goes?

For more interviews with entrepreneurs and founders, go to npr.org/howibuiltthis

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