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Marketing Secrets from Founders of Jeni's Ice Creams, Briogeo and Q&A | How I Built This | NPR
Posted
August 11, 2021
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August 11, 2021
3,781
18
6
0.63%
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48:29Now PlayingJeni Britton Bauer of Jeni’s Splendid Ice Creams, Troy Carter of Q&A and Nancy Twine of Briogeo Hair Care share with Guy Raz the ways they’ve found success within the world of marketing. Throughout their conversation, themes of authenticity, vulnerability, storytelling and consistency came up again and again.
Recorded on May 24, 2021 at the How I Built This Summit (at Home)
EDITOR’S NOTE: Around 47:00, technical difficulties briefly make the conversation difficult to follow. We apologize.
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