Moose on the move pull in millions of viewers
May 3, 2025
16,416
914
12
5.64%
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0:54Now PlayingMoose on the move pull in millions of viewers
YouTube Description
as posted by the channelMoose are on the move in Sweden, beginning their annual migration across the northern part of the country — and millions of people are tuning in to watch.
Each spring, hundreds of moose journey to the mountains near the border between Sweden and Norway, looking for new food sources and a place to raise their calves. Since 2019, Swedish public broadcaster SVT has livestreamed their trek. More than 9 million people watched around the world last year, and viewership is expected to be even higher this year.
The program is an indication of the rising popularity of the “slow TV” genre, which features live, unedited and hours- or even months-long coverage of some routine event, usually with a theme or journey in mind.
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