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Americans expected to spend $13B on Halloween this year

Posted

October 22, 2025

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4,649

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People in the United States are expected to spend a record $13 billion on Halloween this year.

A survey by the National Retail Federation finds 73% of the survey's participants plan to celebrate Halloween this year, up from about half in 2005.

The survey also found people are spending billions on costumes this year. And more people are dressing up their pets, with spending on pets' costumes alone predicted to reach nearly $1 billion this year.

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United StatesNational Retail Federation

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Americans expected to spend $13B on Halloween this year · Npr · Sentinel