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Instacart pulls the plug on a controversial AI pricing tool

Posted

December 25, 2025

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Instacart is pulling the plug on its controversial AI pricing tool, Eversight, after backlash over inconsistent prices.

Eversight allowed retailers to run tests that led to shoppers seeing different prices for the same items from the same store. In a blog post, Instacart admitted the pricing model “missed the mark.” "Consumer Reports" found the AI-driven price swings could add up to more than $1,000 a year for some shoppers.

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Instacart pulls the plug on a controversial AI pricing tool · Npr · Sentinel