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A World Cup tradition catches on in the U.S.: Panini sticker collecting
Posted
June 14, 2026
Views
5,475
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447
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June 14, 2026
5,475
447
11
8.37%
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1:04Now PlayingOne of the most beloved World Cup collectors’ item isn’t a trading card or a jersey, it’s stickers. Collecting them is a decades-old tradition in Europe and Latin America, but it’s catching on in the United States.
Over the past few weeks, many soccer fans have been focused on completing a World Cup-themed sticker album that requires nearly a thousand pieces, which are sold in blind packs of seven. Interest in the sticker chase in the U.S. has been picking up over the past decade, and this year is the biggest demand yet. Panini America, the company behind the stickers, tells NPR that retailers in the U.S. reported being sold out of sticker packets within a week of the release — unseen in previous World Cup cycles.
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