Why The Price Of Coca-Cola Didn't Change For 70 Years | Planet Money | NPR
March 28, 2018
524,982
7,360
529
1.50%
Search the Record
IndexedEvery word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
Nprs Planet Money Episodes Around March 28, 2018
See what was published immediately before and after this episode.
3:46Now PlayingWhy The Price Of Coca-Cola Didn't Change For 70 Years | Planet Money | NPR
YouTube Description
as posted by the channelThe thing about prices is they tend to change. But for 70 years, between 1886 and the late 1950s, the price of a Coca-Cola was a shiny nickel.
Think about how crazy that is: Between 1886 and the late '50s, you had two world wars, prohibition, the Great Depression. But through it all, one constant in life was the nickel Coke.
This is the story of how two lawyers from Chattanooga struck a deal with the president of Coca-Cola that led to the company's pricing lockdown. With re-enactments from our very own Robert Smith & Nick Fountain, it's the fourth episode of Planet Money Shorts.
LISTEN to the original 'Planet Money' podcast episode here
SUBSCRIBE TO 'PLANET MONEY SHORTS'
SUBSCRIBE TO 'PLANET MONEY'
WATCH MORE NPR VIDEOS
Host
Noel King
Originally Reported By
David Kestenbaum
Producers
Bronson Arcuri
Ben Naddaff-Hafrey
Editor
Bronson Arcuri
Illustrations
Marcie LaCerte
Additional Videography
Nickolai Hammar
Cast
Nick Fountain
Julia Melfi
Robert Smith
Series Creative Director
Mito Habe-Evans
Consulting Producers
Alex Goldmark
Bryant Urstadt
Executive Producer
Keith Jenkins
Special Thanks
Fawkner Bar
Darrick Hamilton
The New School
Archival Media
The Coca-Cola Company
Prelinger Archives
------------------------------------------------------
Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at
Follow NPR elsewhere, too:
Guests & Subjects Covered
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.