There's no business like dough business | Planet Money
June 3, 2026
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30:39Now PlayingThere's no business like dough business | Planet Money
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as posted by the channelHave you ever walked around a street, mall, or airport and noticed two or three of the same franchise restaurant within walking distance? Why might one Starbucks or McDonald’s or Wetzel’s Pretzels sometimes be built so close to another? Are they friends or competitors? And how can that possibly be profitable?
Today’s show is one such example. Our pals at Hyperfixed () got a knotty question we just had to help them untangleWhy are there so many Wetzel’s Pretzels so close to one another at the Atlantic AvenueBarclays Center Station?
To find out, Alexi Horowitz-Ghazi followed the dough all the way to the top. His journey led him to a jolly pretzel executive, a franchisee with a deep-fried American dream, and a brush with mall security.
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This episode was hosted by Alex Goldman and Alexi Horowitz-Ghazi. Hyperfixed is produced and edited by Emma Courtland, Amor Yates, Sari Soffer Sukenik and Tori Dominguez Peak. The music is by the mysterious Breakmaster Cylinder and Alex Goldman. It was engineered by Tony Williams. Fact checking by Naomi Barr. The Planet Money version was produced by Sam Yellowhorse Kesler and edited by Jess Jiang. It was engineered by Robert Rodriguez. Alex Goldmark is Planet Money’s executive producer.
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