Nprs Planet Money
@planetmoney·84.8K subscribers·350 videos
Can World Cup mania grow MLS in the U.S.?
Posted
July 17, 2026
Views
106
Likes
1
Comments
1
Engagement
1.89%
July 17, 2026
106
1
1
1.89%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
Episode Timeline
Every episode in order around the one you’re watching — click any card and the page flips straight to it.
29:10Now PlayingAs the World Cup comes to a close, so does a massive real-time experiment happening just around the edges. Major League Soccer – the top men’s professional soccer league in the U.S. and Canada – has been scrambling to take advantage of this once-in-a-generation opportunity when average American sports fans suddenly cared a lot about soccer.
In between World Cup matches, NPR Sports Correspondent Becky Sullivan has been following Major League Soccer executives as they try to figure out how best to get a foot in the door with sports fans in the U.S.
In this episode, we tag along to see if U.S. and Canadian professional soccer can harness 2026 for the mythical World Cup bump in soccer interest. What strategies are teams using? And does it stand a chance to work?
Support:
• Planet Money+ () Read
• Our bookPlanet MoneyA Guide to the Economic Forces That Shape Your Life ()
• Our weekly longform Planet Money newsletter ()
• Our weekly Indicator roundup newsletter () Follow
• Instagram ()
• TikTok ()
• YouTube ()
• Facebook () This episode of Planet Money was hosted by Becky Sullivan and Kenny Malone. It was produced by James Sneed with an assist from Sam Yellowhorse Kesler and edited by Jess Jiang. It was factchecked by Sierra Juarez and engineered by Annlie Huang. Alex Goldmark is Planet Money’s executive producer.
See pcm.adswizz.com () for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.
NPR Privacy Policy ()
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
