Alternative Media is Quickly Dying

The Daily Wire was founded in 2015 and grew astronomically in its first few years. By 2018, they were by far the most popular right-wing publisher on all of Facebook, and by 2021, their stories received more social media attention than any other news publisher, according to NPR. They made their headlines over the years, from un-cancelling conservatives that had been unjustly fired or hitting back at woke companies like Harry’s Razors and Hershey’s chocolate.

But as of yesterday, March 18th, co-CEO and co-founder Jeremy Boering is stepping down as CEO. Whether it was willingly or unwillingly doesn’t really matter; it’s a huge shake-up for someone as visible as Jeremy. Behind the scenes, things are not good either: their two biggest stars, Candace Owens and Brett Cooper, have departed to considerable success elsewhere. Their daily content, streaming services, and film endeavors aren’t making the impact they used to.

It would be tempting to chalk this up to mismanagement and internal drama. But underneath there’s a bigger theme. DailyWire was the disruption to legacy media. Young, informed millennials and Gen X have largely stopped watching cable TV and consume their news via the internet. Daily Wire leapt on that trend right as it took off.

But eventually, the disrupters become the establishment, prone to disruption again. And now, a mere 10 years from its founding, Daily Wire is finding out that it is what Fox News was in 2015. An aging, “legacy” establishment that couldn’t take the next step to keep up with a rapidly changing culture and Overton window.

This episode is brought to you by our premier sponsors, Armored Republic and Reece Fund, as well as our Patreon members and donors. You can join our Patreon at patreon.com/rightresponseministries or you can donate at rightresponseministries.com/donate.

So today, we are going to talk about the Rise and Fall of the Daily Wire, the coming decline of alternative media, and where new personalities are filling the void.

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