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Ep 564: $99 Million for “Coaching”? Air Force Contracting and Leadership Drift

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February 23, 2026

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This one gets spicy.

Peaches, Aaron, and Trent dig into a $99 million Air Force coaching contract and ask the uncomfortable question: why are we outsourcing leadership?

When NCOs and officers are supposed to mentor, coach, correct, and develop their people, what happens when that responsibility gets handed to a third-party company? What are we losing in the process? Reps. Hard conversations. Ownership. Growth.

The guys break down contracting culture, institutional drift, how outsourcing became the easy button, and why paying civilians to “coach” Airmen might actually be robbing future leaders of the experience they need.

They also hit on PME, leadership development, range training, the difference between logistics support and skill outsourcing, and how money gets justified inside big systems.

It’s not anti-contractor. It’s anti-lazy leadership.

And yes… it ends with a gold medal hockey celebration because America.

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Guests & Subjects Covered

Ep 564Peaches AaronAir ForceWhen NCOsReps HardOwnership Growth TheTimestamps IntroNCOs PME

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Ep 564: $99 Million for “Coaching”? Air Force Contracting and Leadership Drift · Ones Ready · Sentinel