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Business Bursts: branding (3/3)
Posted
November 22, 2010
Views
2,283
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5
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November 22, 2010
2,283
5
0.22%
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What's branding all about? Open University Business School academics answer this question using examples from British Airways and Benetton.
(Part 3 of 3)
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Study 'An introduction to retail management and marketing' with the OU
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