Of CATS and CHEESE: understanding human motivation
January 11, 2023
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In this episode, I discuss my simplified framework of human motivation: cats and cheese. Cheese is an anticipated reward associated with pleasure or fulfillment that we approach; cats are anticipated punishments associated with pain or loss that we avoid. If you understand the relative intensity and distribution of the cats and cheese in a person's perception, then you can actually predict their behavior fairly accurately at any given moment in time. Further consequences of this understanding are duly examined.
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#motivation #success #psychology
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