Our Changing Climate
@ourchangingclimate·549K subscribers·498 videos
Patagonia: The Paradox of an Eco-Conscious Company
Posted
February 24, 2017
Views
925,341
Likes
21,996
Comments
365
Engagement
2.42%
February 24, 2017
925,341
21,996
365
2.42%
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With Patagonia as a guide, I look at the paradox of embracing an eco-conscious and sustainable message as a for-profit company.
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NOTE: I am in no way affiliated with Patagonia. This is not an ad.
Sources:
1. Patagonia's Worn Wear site
2. On the Myth of Green Consumerism
3. On Patagonia's "Don't Buy this Jacket" Ad
4. The Paradox of the Outdoor Garment Industry
Music: Lake Eerie by Silent Partner
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