Why are Allbirds so popular?
June 7, 2019
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8:45Now PlayingWhy are Allbirds so popular?
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In this Our Changing Climate environmental video essay, I look at why Allbirds has become so popular. Specifically, I look at how Allbirds have used sustainably sourced materials like wool and eucalyptus tree fiber to create their wool runner shoes that are both environmentally conscious and comfortable. Allbirds’s wool runners and tree toppers show that innovation and creativity in a stagnant market can lead to highly popular and sustainable solutions. Ultimately, Allbirds shows that in order to create popular products that are sustainable and innovative, you need to be creative and work against the status quo.
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Resources:
1. How Allbirds Created a Sustainable Supply Chain (Sourcing Journal)
2. ExclusiveAllbirds imposed a carbon tax on itselfand your brand should, too (Fast Company)
3. The Future Is Sweet And Sustainable For Allbirds (Forbes)
4. Comfy Shoes Helped Allbirds Become a $1.4 Billion Company, but It's Never Been Just About Shoes (Inc.)
5. Tim Brown, Allbirds Building a new category, from the customer up (NZTEvideo via YouTube)
6. Allbirds Goes Greener with its Tree Line featuring TENCEL™ (Tencel)
7. Allbirds' statement on climate change (Allbirds)
8. ZQ Natural Fibre FAQs (ZQ)
#Allbirds #Sustainability #OCC
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