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Dr Julia Shaw | The Commercialisation of Pride has Done More Harm Than Good | 4/7
Posted
August 7, 2023
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Of late, many brands have put the Pride flag on product releases during the month of June. Do we dismiss this as ‘rainbow washing’ and profiteering, or must we recognise the positive effects of increased normalisation of the flag on the LGBTQIA+ community? During Pride Month this June, when the movement is more welcoming and accessible than ever, we weigh up whether this new norm has done more harm than good.
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