Former ESPN President Claims The NBA's Declining TV Ratings Don't Matter To Rights Holders | #shorts
October 27, 2023
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1:00Now PlayingFormer ESPN President Claims The NBA's Declining TV Ratings Don't Matter To Rights Holders | #shorts
YouTube Description
as posted by the channelJohn Skipper — the man who signed the NBA's current multibillion-dollar TV contract — claims that the league's declining ratings don't matter to broadcast negotiations.
"[ESPN] had just north of $10 billion in distribution fees, those don't change A CENT based upon ratings."
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