July 21, 2026
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36:52Now PlayingWhat do you do when a global crisis feels too big for any one person to change? If you're Gwyn Ridenhour, you move to Lviv, Ukraine and start putting books in the hands of children living through war.
Gwyn is a former children's librarian who runs Matchbook Marketing, a company that serves independent bookstores across the country. After Russia's full-scale invasion in 2022, she felt called to do something — and what she knows is books and kids. So she built Vinok Libraries, a program that sources children's books from the US and UK and ships them to schools, libraries, and refugee shelters across Ukraine. She's also dreaming of a bookmobile.
Beth sat down with Gwyn to hear the whole story: how a three-week trip to Ukraine in 1993 never really left her, what it looked like to drive books toward the front line, what a teacher near Kharkiv asked for when she had $500 to spend, and how you can help.
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