How Taylor Swift Built Her Online Empire | Offline With Jon Favreau

Nora Princiotti and Nathan Hubbard, hosts of The Ringer’s “Every Single Album” podcast join Offline to talk about queen of pop—and queen of the internet—Taylor Swift. They break down how the one-time anti-hero has navigated the Internet Age to build one of the most successful music careers of all time and a fanbase that follows her on- and off-line. The three weigh streaming vs. touring as business models for musicians, question whether Taylor’s obsessive internet lurking is an asset, and share predictions for the last leg of the Eras tour. Then, Max returns to Offline’s tech roundup to unpack Elon’s ill-advised Twitter rebrand and Ron DeSantis’ cruel summer.

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Crooked believes that we need a better conversation about politics, culture, and the world around us—one that doesn’t just focus on what’s broken, but what we can do to fix it. At a time when it’s increasingly easy to feel cynical or hopeless, former Obama staffers Jon Favreau, Jon Lovett, and Tommy Vietor have created a place where people can have sane conversations that inform, entertain, and inspire action. In 2017 they started Crooked with Pod Save America—a no-bullshit conversation about politics. Since then, we continue to add shows, voices, and opportunities for activism, because it’s up to all of us to do our part to build a better world. That’s it. End of mission.

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