Derek Thompson, "Hit Makers"
February 14, 2017
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56:46Now PlayingDerek Thompson, "Hit Makers"
YouTube Description
as posted by the channelIn this groundbreaking look at what becomes popular and why, Thompson examines both idiosyncratic human nature and the algorithms drawn from systematic analysis of consumer behavior. Looking at products ranging from movies and music to ideas, Thompson, senior editor at The Atlantic and a frequent commentator on economics and the media, uses the science of Big Data, cites historical examples, and tells stories of entrepreneurs, artists, and promoters, ferreting out the principles behind some of the biggest hits.
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Produced by Michael A. Kowaleski
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