October 15, 2021
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In today’s episode of Figuring Out, Raj Shamani talks with Co Founders of Dr. Vaidya, Arjun Vaidya and Trisha Rajani.
Arjun went to Brown University for his undergrad and moved back to India in 2013 working in a private equity firm. When his grandfather died during late 2016, he left his job and began his journey of building Dr Vaidya in 2017.
Arjun's wife, Trisha Rajani having completed her undergrad from University of Warwick has worked at companies like Goldman Sachs, and Nykka began working with Arjun as a COO for building Dr. Vaidya
Dr. Vaidya’s repackaged the ancient Indian science of Ayurveda for modern consumers and emerged as India’s largest Ayurveda brand online. In 4 years, they successfully reached over 1.5m+ consumers across 500+ cities and 16,500+ pin codes in India and launched 80+ products.
In this podcast they shared, why they started Dr. Vaidya', how to build a consumer brand in India, how to build trust in Indian consumers, key principles of building a brand. Watch this podcast till the end if you want to build a FMCG business or want to know how FMCG businesses works in India.
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🎧 Listen to Figuring Out Episode with Arjun Vaidya & Trisha Rajani On Spotify
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Timestamps:
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My gear for shooting this video:
Canon EOS 200D II 24.1MP DSLR Camera
Canon EF50MM F/1.8 STM Lens
Canon EFS 1855mm f/3.55.6
Yunteng Aluminium Tripod (Vct690, Black)
Zoom H6 All Black (2020 Version)
Shure SM7B Cardioid Vocal Dynamic Microphone
Shure MV7 USB Podcast Microphone
GODOX SL150II 150W LED Video Light
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
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