Selling Chai Made Them A CROREPATI - Chaayos' Multi Million Dollar Business | FO 54 - Raj Shamani

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Hi Guys! In this latest episode of Figuring Out Podcast with Raj Shamani we are in conversation with Nitin Saluja and Raghav Verma, Co-Founder of Chaayos and we have discussed:

-How to kill competition?

-How to build a brand and what brands can learn from legendary brands like Apple and Co-Cola?

-How Chaayos became India's first technology enabled chai business?

Chaayos – “Experiment with Chai is” is one of the fastest growing tea startups of India. Chaayos is an initiative by two techies – Nitin Saluja and Raghav Verma graduated from IIT Bombay and IIT Delhi respectively. Before the foundation of Chaayos, they used to work in a US consulting firm Opera Solutions. Nitin, for the matter of fact, was always a chai freak.

During this phase, Nitin met Raghav Verma through a friend in common who was also working for the US consulting firm Opera Solutions. They both shared the idea and were convinced to kick it off this craziest idea on the floor of entrepreneurship. They both quit the top paying US based IT job and gave their every ounce of blood to their startup. They named their startup – CHAAYOS and the first outlet store was opened in November 2012 in Gurgaon.

Chaayo's

Social Media Handles ⤵︎

Instagram@chaayos

Twitter@Chaayos

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My gear for shooting this video:

Canon EOS 200D II 24.1MP DSLR Camera

Canon EF50MM F/1.8 STM Lens

Canon EFS 1855mm f/3.55.6

Yunteng Aluminium Tripod (Vct690, Black)

Zoom H6 All Black (2020 Version)

Shure SM7B Cardioid Vocal Dynamic Microphone

Shure MV7 USB Podcast Microphone

GODOX SL150II 150W LED Video Light

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About Raj Shamani

Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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About Figuring Out

Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.