Watch This Before You Buy An Electric Vehicle ft. Ather's Founder Tarun Mehta | FO 130 - Raj Shamani

Order 'Build, Don't Talk' (in English) here

Order 'Build Don't Talk' (in Hindi) here

---------------

Smell good, feel confident. Use my code Raj10 to get additional 10% off all Blanko perfumes

--------------

Subscribe To Our Other YouTube Channels:-

---------------

In this podcast, Raj engages in a conversation with Tarun Mehta, the Co-founder and CEO of Ather Energy. Tarun, with passion and conviction, shares the tale of Ather's journey, highlighting the development of a robust charging infrastructure with 1,500 stations across the country. Tarun proudly emphasizes that India leads the global electric scooter market, outpacing even China. The CEO reveals the unique selling points of Ather providing compelling reasons to choose electric vehicles (EVs).

The podcast pivots towards a discussion on the challenges faced by Indian companies in becoming global brands. Tarun sheds light on the historical context of India's economic and industrial development. He emphasizes the significance of building institutions and a long-term vision for sustainable success. They also discuss India's inclination towards imitation over innovation. Drawing parallels with global tech giants like Apple and HP, they explore why India lags in the creation of world-class products. Tarun and Raj examine the importance of thinking long-term & building institutions.

Tarun shares the intriguing story of Ather Energy's early investments, with angel investors and Sachin Bansal's pivotal role. He explains how Sachin Bansal's belief in the company translated into a substantial investment, defining Ather's growth trajectory. Tarun's narrative unfolds with Ather's journey from its initial funding stages to achieving gross margin profitability.Tarun also shares his approach to brand building. He emphasizes trust, quality, and a commitment to delivering on promises. Tarun endorses the importance of selling a dream that people can believe in and the value of a brand's consistency over time. Make sure you watch this podcast till the end for some brilliant insights!

Follow Tarun Mehta On

-------------

🎧 Stream Figuring Out episodes on Spotify:

📺 Watch Figuring Out episodes on YouTube:

---------------

Timestamps:

My gear for shooting this video:

Canon EOS 200D II 24.1MP DSLR Camera

Canon EF50MM F/1.8 STM Lens

Canon EFS 1855mm f/3.55.6

Yunteng Aluminium Tripod (Vct690, Black)

Zoom H6 All Black (2020 Version)

Shure SM7B Cardioid Vocal Dynamic Microphone

Shure MV7 USB Podcast Microphone

GODOX SL150II 150W LED Video Light

------------------

About Raj Shamani

Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

To Know More,

Follow Raj Shamani On ⤵︎

Instagram @RajShamani

Twitter @RajShamani

Facebook @ShamaniRaj

LinkedIn - Raj Shamani

• • •

#Podcast #FiguringOut #RajShamani

About Figuring Out

Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.